---
title: AI Marketing Blog | Kelly Kranz
description: With over 15 years of marketing experience, Kelly is an AI Marketing Strategist and Fractional CMO focused on results. She is renowned for building data-driven marketing systems that simplify workloads and drive growth. Her award-winning expertise in marketing automation once generated $2.1 million in additional revenue for a client in under a year. Kelly writes to help businesses work smarter and build for a sustainable future.
image: https://ai-marketinglabs.com/hubfs/raw_assets/public/ai-labs/pages/assets/brand/og-image.png
---

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The Lab Notes

# What we're *learning,* shipping, and arguing about.

Field notes from operators building production AI. No takes. No theory. The thing that broke last week and how we fixed it.

[![AI Transformation Consultant ](https://ai-marketinglabs.com/hubfs/Do%20You%20Need%20an%20AI%20Transformation%20Consultant%20or%20One%20Workflow%20Fixed.jpg) Featured AI Consulting Nov 4, 2026 Do You Need an AI Transformation Consultant or One Workflow Fixed? If one task is eating your week, get that workflow fixed before you hire an AI transformation consultant. A company-wide program makes sense later, once a few workflows run on their own and you know what your people ... ![](https://ai-marketinglabs.com/hubfs/1c8a298050a84a029fa51a6945685d90.png) Read more](https://ai-marketinglabs.com/lab-experiments/do-you-need-an-ai-transformation-consultant-or-one-workflow-fixed)

[![What AI Integration Services Connect, and What Breaks First](https://ai-marketinglabs.com/hubfs/What%20AI%20Integration%20Services%20Connect%2c%20and%20What%20Breaks%20First.jpg) What AI Integration Services Connect, and What Breaks First AI integration services connect an AI model to the software you already use, like your inbox, CRM, shared drive or accounting tool, so it can read real records ... Nov 4, 2026](https://ai-marketinglabs.com/lab-experiments/what-ai-integration-services-connect-and-what-breaks-first) [![How to Build a 90-Day AI Roadmap for a Small Business](https://ai-marketinglabs.com/hubfs/How%20to%20Build%20a%2090-Day%20AI%20Roadmap%20for%20a%20Small%20Business.jpg) AI for Small Business How to Build a 90-Day AI Roadmap for a Small Business A 90-day AI roadmap for a small business covers one project, not ten. Spend the first 30 days picking the task and getting its inputs ready, the next 30 ... Nov 4, 2026](https://ai-marketinglabs.com/lab-experiments/how-to-build-a-90-day-ai-roadmap-for-a-small-business) [![An AI Readiness Assessment You Can Run on Your Business in an Afternoon](https://ai-marketinglabs.com/hubfs/An%20AI%20Readiness%20Assessment%20You%20Can%20Run%20on%20Your%20Business%20in%20an%20Afternoon.jpg) AI for Small Business An AI Readiness Assessment You Can Run on Your Business in an Afternoon A useful AI readiness assessment for a small business scores tasks, not the whole company. Pick your three most repetitive tasks and rate each one on five ... 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Nov 4, 2026](https://ai-marketinglabs.com/lab-experiments/what-one-session-of-small-business-ai-consulting-can-get-you) [![How an AI Strategy Consultant Should Rank Your First Three Projects](https://ai-marketinglabs.com/hubfs/How%20an%20AI%20Strategy%20Consultant%20Should%20Rank%20Your%20First%20Three%20Projects.jpg) How an AI Strategy Consultant Should Rank Your First Three Projects A good AI strategy consultant ranks your first projects on the work itself, not on which tool is newest. Score each candidate on the hours it costs, how often ... Nov 3, 2026](https://ai-marketinglabs.com/lab-experiments/how-an-ai-strategy-consultant-should-rank-your-first-three-projects) [![Which AI Consulting Services Fit Which Problem?](https://ai-marketinglabs.com/hubfs/Which%20AI%20Consulting%20Services%20Fit%20Which%20Problem.jpg) AI Consulting Which AI Consulting Services Fit Which Problem? AI consulting services come in a handful of kinds, and the right one depends on where you're stuck, not on what a firm happens to sell. A working session fits ... Nov 3, 2026](https://ai-marketinglabs.com/lab-experiments/which-ai-consulting-services-fit-which-problem) [![What AI Consulting for Business Adds After You've Tried ChatGPT](https://ai-marketinglabs.com/hubfs/What%20AI%20Consulting%20for%20Business%20Adds%20After%20Youve%20Tried%20ChatGPT.jpg) What AI Consulting for Business Adds After You've Tried ChatGPT If you've used ChatGPT and stalled, AI consulting for business adds what the chat window can't give you on its own: someone who looks at how your work actually ... Nov 3, 2026](https://ai-marketinglabs.com/lab-experiments/what-ai-consulting-for-business-adds-after-youve-tried-chatgpt) [![Should You Hire an AI Implementation Consultant or an AI Developer?](https://ai-marketinglabs.com/hubfs/Should%20You%20Hire%20an%20AI%20Implementation%20Consultant%20or%20an%20AI%20Developer.jpg) AI Consulting Should You Hire an AI Implementation Consultant or an AI Developer? Hire an AI implementation consultant when you still need someone to choose the approach, build the first version with you, and hand it over so your team can ... Nov 3, 2026](https://ai-marketinglabs.com/lab-experiments/should-you-hire-an-ai-implementation-consultant-or-an-ai-developer) [![What an AI Consultant for Small Business Does in the First Month](https://ai-marketinglabs.com/hubfs/What%20an%20AI%20Consultant%20for%20Small%20Business%20Does%20in%20the%20First%20Month.jpg) AI Consulting What an AI Consultant for Small Business Does in the First Month A good AI consultant for small business spends the first month on one problem, not ten. Week one is spent learning how the work runs today. Week two picks the ... Nov 3, 2026](https://ai-marketinglabs.com/lab-experiments/what-an-ai-consultant-for-small-business-does-in-the-first-month) [![AI for Small Business Marketing When Nobody on Staff Is a Marketer](https://ai-marketinglabs.com/hubfs/AI%20for%20Small%20Business%20Marketing%20When%20Nobody%20on%20Staff%20Is%20a%20Marketer.jpg) AI for Small Business AI for Small Business Marketing When Nobody on Staff Is a Marketer AI for small business marketing works best on the repeat jobs, which is good news when nobody on staff is a marketer. Take one real thing from your week, a ... Nov 3, 2026](https://ai-marketinglabs.com/lab-experiments/ai-for-small-business-marketing-when-nobody-on-staff-is-a-marketer) [![How Many AI Tools for Small Business Is Too Many?](https://ai-marketinglabs.com/hubfs/How%20Many%20AI%20Tools%20for%20Small%20Business%20Is%20Too%20Many.jpg) AI for Small Business How Many AI Tools for Small Business Is Too Many? You have too many AI tools for small business when two of them do the same job, or when nobody can say what one of them saved last month. The count itself ... Nov 3, 2026](https://ai-marketinglabs.com/lab-experiments/how-many-ai-tools-for-small-business-is-too-many) [![Which AI Solutions for Small Business Fix Which Problems?](https://ai-marketinglabs.com/hubfs/Which%20AI%20Solutions%20for%20Small%20Business%20Fix%20Which%20Problems.jpg) AI for Small Business Which AI Solutions for Small Business Fix Which Problems? AI solutions for small business come in four kinds, and each one fixes a different problem. A writing assistant fixes the blank page. An automation fixes the ... Nov 3, 2026](https://ai-marketinglabs.com/lab-experiments/which-ai-solutions-for-small-business-fix-which-problems) [![Which Is the Best AI for Small Business, ChatGPT, Claude, or Gemini?](https://ai-marketinglabs.com/hubfs/Which%20Is%20the%20Best%20AI%20for%20Small%20Business%2c%20ChatGPT%2c%20Claude%2c%20or%20Gemini.jpg) AI for Small Business Which Is the Best AI for Small Business, ChatGPT, Claude, or Gemini? The best AI for small business is the one that fits where your work already lives. If your email and files sit in Google Workspace, start with Gemini. If you ... Nov 3, 2026](https://ai-marketinglabs.com/lab-experiments/which-is-the-best-ai-for-small-business-chatgpt-claude-or-gemini) [![What AI for Small Business Costs in the First Year](https://ai-marketinglabs.com/hubfs/What%20AI%20for%20Small%20Business%20Costs%20in%20the%20First%20Year.jpg) AI for Small Business What AI for Small Business Costs in the First Year AI for small business costs less in subscriptions than most owners expect and more in time. A business plan for ChatGPT or Claude runs $20 to $25 per person a ... Nov 3, 2026](https://ai-marketinglabs.com/lab-experiments/what-ai-for-small-business-costs-in-the-first-year) [![The Best AI Tools for Small Business Owners in Field Service](https://ai-marketinglabs.com/hubfs/The%20Best%20AI%20Tools%20for%20Small%20Business%20Owners%20in%20Field%20Service.jpg) AI for Small Business The Best AI Tools for Small Business Owners in Field Service Pick the AI tools that work from a phone on a job site. For owners in field service, the best AI tools for small business capture notes by voice, turn those ... Nov 3, 2026](https://ai-marketinglabs.com/lab-experiments/the-best-ai-tools-for-small-business-owners-in-field-service) [![What to Do When AI Brand Visibility Tools Show Wrong Facts About You](https://ai-marketinglabs.com/hubfs/what-to-do-when-ai-brand-visibility-tools-show-wrong-facts-about-you-2.jpg) AI Search What to Do When AI Brand Visibility Tools Show Wrong Facts About You When AI brand visibility tools show wrong facts about you, find the source the AI is repeating before you do anything else. In many cases it's an old page, an ... Oct 26, 2026](https://ai-marketinglabs.com/lab-experiments/what-to-do-when-ai-brand-visibility-tools-show-wrong-facts-about-you) [![Why Your AI Visibility Tracker Shows Different Results Every Week](https://ai-marketinglabs.com/hubfs/why-your-ai-visibility-tracker-shows-different-results-every-week-2.jpg) AI Search Why Your AI Visibility Tracker Shows Different Results Every Week Your AI visibility tracker shows different results every week because AI assistants often give a different answer to the same question each time, and the ... Oct 26, 2026](https://ai-marketinglabs.com/lab-experiments/why-your-ai-visibility-tracker-shows-different-results-every-week) [![Why a Competitor Gets More AI Search Visibility Than You](https://ai-marketinglabs.com/hubfs/why-a-competitor-gets-more-ai-search-visibility-than-you-1.jpg) AI Search Why a Competitor Gets More AI Search Visibility Than You A competitor can get more AI search visibility than you because more of the places AI reads describe them clearly: their own pages, their listings, their ... Oct 26, 2026](https://ai-marketinglabs.com/lab-experiments/why-a-competitor-gets-more-ai-search-visibility-than-you) [![An AI Implementation Strategy for a Business With No IT Team](https://ai-marketinglabs.com/hubfs/an-ai-implementation-strategy-for-a-business-with-no-it-team-1.jpg) AI Consulting An AI Implementation Strategy for a Business With No IT Team Start with the software you already pay for, put one named person in charge of each workflow, and keep access tight. That's the core of an AI implementation ... Oct 26, 2026](https://ai-marketinglabs.com/lab-experiments/an-ai-implementation-strategy-for-a-business-with-no-it-team) [![What AI Consulting Companies Charge, and What Changes the Price](https://ai-marketinglabs.com/hubfs/what-ai-consulting-companies-charge-and-what-changes-the-price-1-v4.jpg) AI Consulting What AI Consulting Companies Charge, and What Changes the Price AI consulting companies sell three kinds of engagement: a session or two of advice, a fixed-price project with a clear finish line, or a monthly retainer, and ... Oct 26, 2026](https://ai-marketinglabs.com/lab-experiments/what-ai-consulting-companies-charge-and-what-changes-the-price) [![How Long an AI Consulting Agency Project Should Take](https://ai-marketinglabs.com/hubfs/how-long-an-ai-consulting-agency-project-should-take-1-v2.jpg) AI Consulting How Long an AI Consulting Agency Project Should Take An AI consulting agency project should take as long as its scope, and you should see that scope, with dates, in writing before it starts. A single workflow ... Oct 26, 2026](https://ai-marketinglabs.com/lab-experiments/how-long-an-ai-consulting-agency-project-should-take) [![When a Good AI Strategy Consultant Tells You to Skip AI](https://ai-marketinglabs.com/hubfs/when-a-good-ai-strategy-consultant-tells-you-to-skip-ai-1-v2.jpg) AI Consulting When a Good AI Strategy Consultant Tells You to Skip AI A good AI strategy consultant tells you to skip AI when the real problem is a broken process, missing or messy data, or a job that happens too rarely to be ... Oct 26, 2026](https://ai-marketinglabs.com/lab-experiments/when-a-good-ai-strategy-consultant-tells-you-to-skip-ai) [![AI Business Consulting That Gets Your Team Using It Every Day](https://ai-marketinglabs.com/hubfs/ai-business-consulting-that-gets-your-team-using-it-every-day-1-v2%20(1).jpg) AI Consulting AI Business Consulting That Gets Your Team Using It Every Day Licenses and a kickoff webinar get you sign-ins, not daily use. What gets a team using AI every day is AI business consulting that works on the tasks people ... Oct 26, 2026](https://ai-marketinglabs.com/lab-experiments/ai-business-consulting-that-gets-your-team-using-it-every-day) [![What to Bring to Your First AI Strategy Consulting Session](https://ai-marketinglabs.com/hubfs/what-to-bring-to-your-first-ai-strategy-consulting-session-1%20(1).jpg) AI Consulting What to Bring to Your First AI Strategy Consulting Session Bring the problem, not a tool wish list. AI strategy consulting goes fastest when the consultant can see the real work: the task that eats your week, how it ... Oct 26, 2026](https://ai-marketinglabs.com/lab-experiments/what-to-bring-to-your-first-ai-strategy-consulting-session) [![Should a Small Business Hire an AI Consulting Firm or One Consultant?](https://ai-marketinglabs.com/hubfs/should-a-small-business-hire-an-ai-consulting-firm-or-one-consultant-1.jpg) AI Consulting Should a Small Business Hire an AI Consulting Firm or One Consultant? If you want one experienced person who learns your business and builds your systems over time, hire one consultant rather than an AI consulting firm. You work ... Oct 26, 2026](https://ai-marketinglabs.com/lab-experiments/should-a-small-business-hire-an-ai-consulting-firm-or-one-consultant) [![What Is AI Consulting, and How Is It Different From Buying Software?](https://ai-marketinglabs.com/hubfs/what-is-ai-consulting-and-how-is-it-different-from-buying-software-1.jpg) AI Consulting What Is AI Consulting, and How Is It Different From Buying Software? 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It isn't good enough to tell ... Oct 26, 2026](https://ai-marketinglabs.com/lab-experiments/is-a-free-ai-search-visibility-tool-good-enough) [![What to Fix After AI Visibility Tools Show You're Missing](https://ai-marketinglabs.com/hubfs/what-to-fix-after-ai-visibility-tools-show-youre-missing-v2-1.jpg) AI Search What to Fix After AI Visibility Tools Show You're Missing When AI visibility tools show you're missing, the score tells you less than the sources. Open the answers and look at which pages the AI cited instead of you. ... 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In Ahrefs' 2026 study of 863,000 search ... Oct 26, 2026](https://ai-marketinglabs.com/lab-experiments/how-to-rank-in-ai-overviews-when-youre-not-on-page-one-yet) [![How to Get Cited by ChatGPT When You're a Small Brand](https://ai-marketinglabs.com/hubfs/how-to-get-cited-by-chatgpt-when-youre-a-small-brand-v2-1.jpg) ChatGPT How to Get Cited by ChatGPT When You're a Small Brand If you're working out how to get cited by ChatGPT as a small brand, sort out access first, then borrow reach from other sites. Make sure OpenAI's search ... Oct 26, 2026](https://ai-marketinglabs.com/lab-experiments/how-to-get-cited-by-chatgpt-when-youre-a-small-brand) [![The Complete Guide to AI Search Optimization (AIO)](https://ai-marketinglabs.com/hubfs/The%20Complete%20Guide%20To%20AI%20Search.png) AI Search The Complete Guide to AI Search Optimization (AIO) AI search optimization (AIO) is the work of getting your business understood, trusted, and cited by AI assistants, so that when a buyer asks ChatGPT, ... Oct 19, 2026](https://ai-marketinglabs.com/lab-experiments/the-complete-guide-to-ai-search-optimization-aso) [![How to Use AI for SOPs Your Team Will Follow](https://ai-marketinglabs.com/hubfs/How%20to%20Use%20AI%20for%20SOPs%20Your%20Team%20Will%20Follow.jpg) AI Agents How to Use AI for SOPs Your Team Will Follow Use AI for SOPs by recording someone who does the task well while they do it, then having AI turn the recording into numbered steps with the reasons behind ... Oct 13, 2026](https://ai-marketinglabs.com/lab-experiments/how-to-use-ai-for-sops-your-team-will-follow) [![Why Your Internal Knowledge Base Goes Stale](https://ai-marketinglabs.com/hubfs/Why%20Your%20Internal%20Knowledge%20Base%20Goes%20Stale.jpg) RAG Why Your Internal Knowledge Base Goes Stale Your internal knowledge base goes stale because keeping it current is a separate job that nobody owns. People do the work in email, calls, shared drives, and ... Oct 13, 2026](https://ai-marketinglabs.com/lab-experiments/why-your-internal-knowledge-base-goes-stale) [![How to Use AI for Sales Prospecting Before Anyone Calls](https://ai-marketinglabs.com/hubfs/How%20to%20Use%20AI%20for%20Sales%20Prospecting%20Before%20Anyone%20Calls.jpg) AI for Sales How to Use AI for Sales Prospecting Before Anyone Calls How to use AI for sales prospecting comes down to a split of duties. Let AI build the list and the context before anyone picks up the phone: which companies ... 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Oct 13, 2026](https://ai-marketinglabs.com/lab-experiments/why-an-ai-proposal-generator-misses-what-buyers-care-about) [![What an AI Sales Agent Should Do With Your Leads](https://ai-marketinglabs.com/hubfs/What%20an%20AI%20Sales%20Agent%20Should%20Do%20With%20Your%20Leads.jpg) AI Agents What an AI Sales Agent Should Do With Your Leads An AI sales agent should do three things with your leads: research each new one the moment it arrives, draft a first reply for a person to send, and make sure ... Oct 13, 2026](https://ai-marketinglabs.com/lab-experiments/what-an-ai-sales-agent-should-do-with-your-leads) [![Where AI for Sales Helps a Small Team and Where It Adds Noise](https://ai-marketinglabs.com/hubfs/Where%20AI%20for%20Sales%20Helps%20a%20Small%20Team%20and%20Where%20It%20Adds%20Noise.jpg) AI for Sales Where AI for Sales Helps a Small Team and Where It Adds Noise AI for sales helps a small team most on prep and follow-up: researching an account before the call, drafting the first email, writing up the call, and flagging ... 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