About AI Marketing Labs

We ran the businesses we now build for.

Decades between us. Operating businesses before building them. We know what a real bottleneck looks like because we've sat inside one.
The operators we work with are already stretched thin. They want systems that finish the work, not strategy that adds to it.
HOW WE GOT HERE

We used to do marketing. Then we built the systems instead.

For years, we ran the playbook. Websites. Content. Paid acquisition. Lifecycle email. The work that built every modern marketing department. Then the buyer changed.

They stopped searching and started asking. ChatGPT, Perplexity, Gemini. They stopped reading and started letting an AI read for them. The answer came before the landing page loaded.

The playbook didn't break, it just stopped mattering.

So we rebuilt. Same operators, different output. Instead of running campaigns, we build the systems that finish the work. Instead of writing more content, we build engines that get the right content cited at the moment of the decision. Instead of selling marketing, we sell the infrastructure that makes the marketing work in the first place.

"The work didn't change because we wanted it to. It changed because the buyer changed. We followed."

Rick Kranz AI Marketer
Founder

Rick Kranz

CEO · Operator · 30 years in manufacturing and marketing

Rick has run businesses for thirty years. He came up through Fortune 500 management, then scaled a manufacturing firm from one customer to over 700. After that he founded OverGo Studio, a marketing agency focused on sales enablement and lead generation that served hundreds of businesses.

The pattern across all of it: most growth problems are operations problems in disguise.

He brings that lens to every audit. He's sat inside a manufacturing operation with a backlog that wouldn't move. He's run an agency where the bottleneck wasn't strategy, it was capacity. When a client tells him what's breaking, he's usually seen it before.

At AI Marketing Labs, Rick runs the client side. Every audit, every scoping conversation, every implementation kickoff. The systems we ship pass through his hands first.

30+ years operating Fortune 500 alum Scaled mfg 1 → 700+ Marketing Agency founder Runs the audit
Founder

Kelly Kranz

CMO · Strategist · 15 years in marketing and automation

Kelly has spent fifteen+ years inside marketing teams. She started as a Content Manager, moved into executive leadership, and most recently ran fractional CMO engagements for businesses that needed strategy without a full-time hire. Marketing automation became her specialty along the way. One of the campaigns she architected won a HubSpot award for generating $2.1M in additional revenue in under a year.

The through line across every role: figure out what the data is actually saying, then build the system that acts on it. Most marketing teams have more data than they can use. Kelly builds the structure that turns it into something the business runs on.

At AI Marketing Labs, Kelly runs marketing and content. Brand voice, positioning, and the way every system gets explained and sold. She also has hands in the builds themselves, especially where marketing automation overlaps with what we ship. If you've read anything we've published, you've read what Kelly wrote or shaped.

HubSpot award winner $2.1M automation build B2B strategist Marketing automation expert Marketing + content lead
Kelly Kranz AI Marketing
Why us

We build the thing, not the deck.

01

Operators, not consultants.

We ran factories and agencies before we built a single AI system. We don't have to imagine what your constraints feel like. We lived inside them.

02

Fixed price. Hand-off included.

Every engagement is scoped, priced, and timeboxed before we start. We build, integrate, document, and train your team. Then we hand you the keys. No retainer. No vendor lock.

03

We pick one bottleneck.

The Agent Readiness Audit names a single highest-leverage problem. We solve that one first. The next system stacks on top once the first one pays for itself.

04

You stay sharp after handoff.

Every engagement comes with 12 months in The Lab. Office hours, playbooks, and a room full of operators doing the same work. AI moves too fast to ship a system and disappear.

Ready to talk?

One conversation.

No pitch.

45 minutes with Rick. You tell him what's breaking. He tells you whether AI is the right fix and which system to start with. If it isn't, he'll tell you that too.

Book your audit