You know that feeling when you're facing a tough marketing challenge and think, "Man, I wish I could get Seth Godin's take on this... and maybe Steve Jobs' perspective too"? Well, what if I told you that you could bring them both to the table—along with four other brilliant minds—all at once?
The Problem with Single-Source AI Advice
For the past year, we've all been using ChatGPT, Claude, or Llama to generate ideas, content, and solutions. And while these tools are fantastic, they typically give us a single, consensus-driven perspective.
But here's the thing: breakthrough insights rarely come from consensus. They emerge from the collision of different viewpoints, the tension between competing ideas, and the synthesis of diverse perspectives.
That's where I found myself hitting a wall. I was getting good advice from AI, but not the kind of multi-faceted, debate-driven insights that lead to truly innovative solutions.
Enter the AI Round Table: Multiple Minds, Multiple Models
Last month, after seeing something similar from Kipp Bodnar at HubSpot, my team and I created what we call the "AI Round Table" system. But we didn't just build a simple version—we magnified the concept 1,000 times.
Here's how it works:
- We create detailed AI personas based on famous experts (both living and historical)
- Each persona gets their own separate LLM (not just different prompts—different AI models entirely!)
- We place them at a virtual round table where we can swap out personalities at will
- The result? A dynamic conversation that mirrors what would happen if you could gather these minds in one room
When I tested this with our company's value proposition, the results blew me away. "Sir Steve" (you can guess who this is modeled after) absolutely demolished our initial draft—in exactly the blunt, no-nonsense way you'd expect. "Sir Seth" came back with tactical content-focused suggestions I could implement immediately. And "Lady Ann" approached everything from a librarian-like, structured perspective that balanced the others perfectly.
How We're Using AI Round Tables (And How You Can Too)
We've already built several different round tables for specific purposes:
- Marketing Mavericks: Six marketing legends who debate strategic approaches and critique marketing materials
- Personal Life Coaches: Six distinct coaching perspectives for personal and professional development questions
- Compliance Council: For reviewing contracts and identifying potential issues from multiple angles
- Buyer Persona Panel: For reviewing sales proposals, sales call transcripts, and landing pages from your ideal customers' perspectives
The applications are endless. You could create round tables for product development, customer experience design, content strategy—virtually any business challenge that would benefit from diverse expert input.
What makes this approach so powerful is that you're not just getting different "voices" from the same AI—you're getting fundamentally different reasoning approaches from separate models, each one calibrated to approach problems in the style of your chosen expert.
The Step-by-Step Process
Now, I could tell you that building your own AI Round Table is as simple as following a few steps, but I'd be glossing over the complexity. The truth is, creating a system where multiple AI personas with different LLMs work together seamlessly is technically challenging.
That's why we've made this technology accessible in two ways:
- Join The AI Marketing Automation Lab: Members of our Skool get immediate access to our pre-built AI Round Table system, complete with our Marketing Mavericks, Life Coaches, and other persona sets. You can start using these powerful tools right away without any technical setup.
- Custom-Built Solutions: For businesses and marketing agencies who want personalized AI Round Tables tailored to their specific industry, clients, or use cases, wservices. We'll build a bespoke system that you can use internally or offer as a value-added service to your clients.
The magic of these systems is in the detailed persona development, the strategic selection of different LLMs for each character, and the unified interface that brings it all together. Rather than trying to piece this together yourself, leverage our expertise to get up and running in days instead of months.
See It In Action: Our AI Round Table Demo
I know what you're thinking: "This sounds cool, Rick, but I need to see it to believe it." Fair enough! That's why we've put together a quick demo video showing our AI Round Table in action.
In this short video, you'll see:
- The "Grail of Knowledge" interface we've built to manage our round tables
- How we create and assemble our AI personas with their specific specialties
- A LIVE demonstration where we ask our Life Coaches panel how to build a social circle in a new city
- The surprisingly different (and sometimes theatrical!) responses from each AI advisor
- How Coach Anthony dramatically "stands up, pacing around the table" while Coach Brenda offers practical advice about community Facebook groups and volunteering
Click below to watch the demo and see how multiple AI minds can collaborate to give you richer, more nuanced perspectives than any single AI assistant.
After watching the video, I'd love to hear which AI advisor's style resonated most with you. I've found myself drawn to "Sir Steve's" brutal honesty, but many of our members connect more with "Sir Seth's" tactical approach or "Coach Brenda's" empathetic guidance.
Key Takeaways
- Single-source AI gives you consensus; AI Round Tables give you breakthrough insights through creative tension
- Different LLMs bring genuinely different reasoning approaches to the table
- The best AI strategy isn't about finding the "one perfect prompt"—it's about orchestrating multiple AI perspectives
- Adding a touch of personality (like our Monty Python-inspired "Sir Robin" who always suggests running away from challenges) makes the experience not just useful but genuinely enjoyable
Why This Matters for You
Having access to diverse expert perspectives is a massive competitive advantage. But consulting with six different experts on every business decision would be prohibitively expensive and time-consuming. Not to mention the ability to test your sales and marketing tactics with virtual persona panels.
The AI Round Table approach gives you that diversity of thought at scale, allowing you to make more informed decisions, spot potential pitfalls, and identify opportunities that a single perspective might miss.
This isn't just about using AI as a tool—it's about creating an AI strategy system that fundamentally changes how you approach complex business challenges.
So I'm curious: If you could build your own AI Round Table, who would you invite to sit at it? What business challenges would you bring to them? And what contradictions might emerge that could lead to your next breakthrough insight?
