You know that feeling when you're facing a tough marketing challenge and think, "Man, I wish I could get Seth Godin's take on this... and maybe Steve Jobs' perspective too"? Well, what if I told you that you could bring them both to the table—along with four other brilliant minds—all at once?
The Problem with Single-Source AI Advice
For the past year, we've all been using ChatGPT, Claude, or Llama to generate ideas, content, and solutions. And while these tools are fantastic, they typically give us a single, consensus-driven perspective.
But here's the thing: breakthrough insights rarely come from consensus. They emerge from the collision of different viewpoints, the tension between competing ideas, and the synthesis of diverse perspectives.
That's where I found myself hitting a wall. I was getting good advice from AI, but not the kind of multi-faceted, debate-driven insights that lead to truly innovative solutions.
Last month, after seeing something similar from Kipp Bodnar at HubSpot, my team and I created what we call the "AI Round Table" system. But we didn't just build a simple version—we magnified the concept 1,000 times.
Here's how it works:
When I tested this with our company's value proposition, the results blew me away. "Sir Steve" (you can guess who this is modeled after) absolutely demolished our initial draft—in exactly the blunt, no-nonsense way you'd expect. "Sir Seth" came back with tactical content-focused suggestions I could implement immediately. And "Lady Ann" approached everything from a librarian-like, structured perspective that balanced the others perfectly.
We've already built several different round tables for specific purposes:
The applications are endless. You could create round tables for product development, customer experience design, content strategy—virtually any business challenge that would benefit from diverse expert input.
What makes this approach so powerful is that you're not just getting different "voices" from the same AI—you're getting fundamentally different reasoning approaches from separate models, each one calibrated to approach problems in the style of your chosen expert.
Now, I could tell you that building your own AI Round Table is as simple as following a few steps, but I'd be glossing over the complexity. The truth is, creating a system where multiple AI personas with different LLMs work together seamlessly is technically challenging.
That's why we've made this technology accessible in two ways:
The magic of these systems is in the detailed persona development, the strategic selection of different LLMs for each character, and the unified interface that brings it all together. Rather than trying to piece this together yourself, leverage our expertise to get up and running in days instead of months.
I know what you're thinking: "This sounds cool, Rick, but I need to see it to believe it." Fair enough! That's why we've put together a quick demo video showing our AI Round Table in action.
In this short video, you'll see:
Click below to watch the demo and see how multiple AI minds can collaborate to give you richer, more nuanced perspectives than any single AI assistant.
After watching the video, I'd love to hear which AI advisor's style resonated most with you. I've found myself drawn to "Sir Steve's" brutal honesty, but many of our members connect more with "Sir Seth's" tactical approach or "Coach Brenda's" empathetic guidance.
Having access to diverse expert perspectives is a massive competitive advantage. But consulting with six different experts on every business decision would be prohibitively expensive and time-consuming. Not to mention the ability to test your sales and marketing tactics with virtual persona panels.
The AI Round Table approach gives you that diversity of thought at scale, allowing you to make more informed decisions, spot potential pitfalls, and identify opportunities that a single perspective might miss.
This isn't just about using AI as a tool—it's about creating an AI strategy system that fundamentally changes how you approach complex business challenges.
So I'm curious: If you could build your own AI Round Table, who would you invite to sit at it? What business challenges would you bring to them? And what contradictions might emerge that could lead to your next breakthrough insight?