The Lab Notes

What we're learning, shipping, and arguing about.

Field notes from operators building production AI. No takes. No theory. The thing that broke last week and how we fixed it.

The Rise of Generative Engine Optimization (GEO): Navigating AI-Driven Search.
GEO
The Rise of Generative Engine Optimization (GEO): Navigating AI-Driven Search.

In marketing, a new player has emerged: Generative Engine Optimization, or GEO. As AI-driven search engines become the norm, understanding and adapting to GEO ...

May 27, 2025
AI Round Table: Consult a Virtual Panel of Genius-Inspired AI Personalities
AI Tools
AI Round Table: Consult a Virtual Panel of Genius-Inspired AI Personalities

Imagine having a round table of history's greatest minds—Einstein, Curie, Da Vinci, and more—ready to tackle your toughest challenges. With our AI Round Table, ...

May 27, 2025
The Buyers Table: AI-Backed Feedback That Boosts Your Marketing Results Fast
ChatGPT
The Buyers Table: AI-Backed Feedback That Boosts Your Marketing Results Fast

Getting quick customer feedback isn't just smart—it's essential for staying competitive. Meet The Buyers Table: an AI persona panel that tests your marketing ...

May 27, 2025
AI Prompts Vs. AI Automations: What Works
ChatGPT
AI Prompts Vs. AI Automations: What Works

AI is reshaping how business teams operate. Two approaches have emerged as particularly valuable: using prompts to get immediate responses from AI systems, and ...

May 27, 2025
The AI Advantage: How Retail Giants Are Winning Big
AI Tools
The AI Advantage: How Retail Giants Are Winning Big

Ever wonder how Amazon always seems to know what you want before you do? Or how Walmart keeps everything in stock despite serving millions of customers? The ...

May 27, 2025
Boost Your Content Research with LabLens: An AI Chrome Extension
AI Tools
Boost Your Content Research with LabLens: An AI Chrome Extension

Content research can feel like slogging through a never-ending video game level – tons of grinding, repetitive tasks, and way too many obstacles in your way! ...

May 27, 2025
How AI Chatbots and Generative AI Are Reshaping SEO Strategy
AI Tools
How AI Chatbots and Generative AI Are Reshaping SEO Strategy

Let's face it—SEO is not what it used to be. Gone are the days of stuffing keywords into blog posts and crossing your fingers for a top spot on Google. With ...

May 13, 2025
Text Data Mining: How Small Businesses Can Extract Valuable Customer Insights Beyond Numbers
AI Tools
Text Data Mining: How Small Businesses Can Extract Valuable Customer Insights Beyond Numbers

I'm excited to dive into something that's completely changing how businesses operate in 2025. I've been watching this shift unfold before my eyes, and trust ...

May 13, 2025
No-Code AI for Business Growth: Make.com in Practice
Make
No-Code AI for Business Growth: Make.com in Practice

Automation now belongs to everyone—not just programmers or tech specialists. With platforms like Make.com, anyone can build powerful workflows that save time, ...

May 13, 2025
ChatGPT Pro: Worth the Investment?
ChatGPT
ChatGPT Pro: Worth the Investment?

When ChatGPT Pro hit the market, many users questioned its value. The $200 monthly subscription seemed excessive, with unclear benefits beyond the free ...

May 13, 2025
AI Ethics: Questions We Should Be Asking
Ethics
AI Ethics: Questions We Should Be Asking

Earlier this week, a lively discussion with a colleague centered on AI-generated content. They showcased how they'd automated their social media presence ...

May 13, 2025
Done reading?

Skip the reading. Book your audit.

45 minutes with Rick. Tell us the bottleneck, we tell you whether AI is the answer.